Salvage Public

Left to right: Joseph Serrao, Noah Serrao, and Nāpali Souza. (Photo credit: Flux Magazine)

Left to right: Joseph Serrao, Noah Serrao, and Nāpali Souza. (Photo credit: Flux Magazine)

How long have you been doing this?

Me and my cofounders started in 2013, and initially used an auto mechanic’s shop in Kakaako for storage and production. We’ve been in Kaimuki since 2015, and opened our South Shore Market location in 2016. We transformed half of our Kaimuki space into a shop last Christmas.  


What is the story behind Salvage Public?

Me and my co-founders chose to use apparel as a vehicle to share our love of Hawaiian culture and Surf culture. We have come a long way from our first collection, and today Salvage Public demonstrates to the world that fashion from Hawaii can be so much more than just Aloha Shirts.  


Where do you see Salvage Public in a few years?

It would be great to have a flagship store in Honolulu. I’m not sure if this means building a storefront on Waialae Ave or Monsarrat, but because of our logo we know we want to stay close to Diamond Head. Another one of our goals is to outsource less and bring (and keep) more of our production in Hawai’i.


What do you love about Kaimuki?

I feel like Kaimuki functions as a healthy neighborhood should. The access to food, green spaces and walkability all make Kaimuki feel like a great place to call home.


Where do you see Kaimuki in 5 years?

I think certain public spaces could be better utilized. It would also be nice if there were more goods here to balance out all the service and restaurants. I think change and growth will be slow to come to this neighborhood. Encouraging more Japanese tourists or locals from different parts of Oahu to visit Kaimuki as a place to spend their weekend to shop and eat will take careful and creative planning.


Jordan Lee